Mission & Vision

Our mission and vision are rooted in empowering individuals and communities through accessible financial solutions. At Viva, we believe that financial inclusion is not just a goal but a fundamental right for all.

Our Mission

Viva's mission is to revolutionize access to financial services, particularly credit, for underserved and marginalized segments of society. We are committed to breaking down barriers and creating opportunities for individuals to thrive, regardless of their background or circumstances.

Through our innovative approach, leveraging technology, data-driven insights, and strategic partnerships, we aim to provide convenient, transparent, and affordable financial solutions that meet the diverse needs of our customers. Our mission is driven by a deep-rooted belief in the power of financial empowerment to transform lives and build stronger, more resilient communities.

Our Vision

At Viva, through our efforts, we seek to foster a culture of financial empowerment, and resilience, where individuals have access to credit so that they can make those critical decisions to achieve their goals. We envision a world where financial services are personalized, responsive, and tailored to the unique needs of each customer, enabling them to navigate life's challenges and seize opportunities with confidence.

Core Values

At the heart of our mission and vision are our core values, which guide our decisions, actions, and interactions everyday:

Inclusion: We believe in inclusive growth, where everyone has a seat at the table and an opportunity to participate in the economy. We strive to create products and services that are accessible to all, regardless of background, income level, or geographic location.

Empowerment: We are committed to empowering individuals to take control of their financial futures.

Innovation: We embrace innovation as a driving force for positive change. We continually seek new ways to leverage technology, data, and partnerships to improve our products and services, enhance customer experience, and drive impact at scale.

Integrity: We operate with integrity, honesty, and transparency in all our dealings. We are committed to upholding the highest ethical standards and building trust with our customers, partners, and stakeholders.

Impact: We measure our success not just by financial metrics but by the positive impact we create in the lives of our customers and communities. We are driven by a sense of purpose to make a meaningful difference and leave a lasting legacy of empowerment and opportunity.

Our Commitment

At Viva, we are committed to realizing our mission and vision through a relentless focus on innovation and customer-centricity. We recognize the immense responsibility that comes with being a financial services provider and pledge to innovate to that end.

Through our dedication to excellence, collaboration, and continuous improvement, we aspire to be a trusted partner and catalyst for positive change in the lives of millions of individuals in Bharat.